Unimpressed >> BBC's new beta homepage
I don't fill out surveys very often, but I felt pretty strongly about the new beta design for the BBC homepage. This is the feedback I just left on the BBC website:
I was hoping to be surprised by new innovation and/or a fresh take on the news, entertainment, lifestyle and other info that the BBC provides. Instead, it looks like someone likes Flipboard and tried (and failed) to import it into the www. Your new beta lacks curation. The date/weather area is static and way too big. The experience feels impersonal. It is plain. It lacks social integration and fails to offer you (the BBC) the opportunity to capitalize on any benefits that you might receive by integrating social media and sharing into the user experience. This is terribly unimpressive.
You can visit the site and judge for yourself here:
http://beta.bbc.co.uk
